On May 12, 2015, Judge J. Failla granted final approval of a settlement in consolidated class action cases pending in federal court in New York City.  The settlement established a $13 million settlement fund that provides cash refunds to consumers and the ability to obtain free RedBull products.  Eligible class members include RedBull purchasers who bought RedBull products from January 1, 2002 and October 3, 2014.

Kaplan Fox served as Co-Class Counsel in this false advertising and consumer fraud class action that was originally filed on February 27, 2013, Wolf v. Red Bull GmbH, et al., No. cv 13-01444 (C.D. Cal.).   Plaintiff’s Complaint alleged that Red Bull had made false representations to consumers about the superior nature of Red Bull energy drinks over simpler and less expensive caffeine only products, such as caffeine tablets or a cup of coffee.  Plaintiff’s case alleged that to bolster those claims Red Bull posted bogus “scientific studies” on the Red Bull website that purportedly “proved” Red Bull’s superiority even though no competent, credible and reliable scientific evidence existed to support RedBull’s claims about the product.  Plaintiff alleged that Red Bull’s deceptive and misleading marketing and advertising scheme defrauded consumers who purchased and paid “premium” prices for RedBull’s beverages.