On January 31, 2020, a federal court in Oakland, California granted preliminary approval to a settlement with Chipotle Mexican Grill, Inc., over claims by consumers that Chipotle engaged in false and misleading advertising in connection with a marketing campaign over its allegedly “non-GMO” menu. The lawsuit, originally filed in 2016, alleged that Chipotle’s marketing claims that its menu and ingredients were “non-GMO” were deceptive to consumers because many of the products were sourced from farms that used genetically-modified feed and because its beverages contained corn syrup. Plaintiffs eventually defeated Chipotle’s motion to dismiss and obtained class certification on behalf of consumers in California, New York, and Maryland. The pending settlement will now cover Chipotle consumers nationwide who can submit claims for reimbursement of up to $10 per person without proof of purchase and up to $20 per person with proof of purchase (subject to a $30 cap per household). More information on the settlement and how to submit a claim will be available soon.

Kaplan Fox has been appointed as class counsel in this case against Chipotle and also has extensive experience representing consumers in cases alleging they were deceived by false advertising into purchasing consumer electronics, nutritional supplements, toys, and other household goods. Kaplan Fox’s dedication to protecting consumers’ rights has recovered hundreds of millions of dollars in class action cases that held companies accountable for consumer fraud. If you would like more information about our case against Chipotle, Case No. 4:16-cv-02200-HSG, fill out the form below or contact us toll-free at 1-844-333-7660.